This is that 'pride' that makes you block your ex on all social media after a breakup. It's your self-respect kicking in, telling you, 'Uy, 'wag kang magpakababa.' It's the reason why a Tita might throw a lavish party she can't afford—to save face. It’s a powerful mix of self-esteem, face-saving, and the Filipino concept of 'hiya'.