The person who uses extra emojis in their chat, calls everyone "beh," and whose "friendly" banter feels like a job interview for the position of "jowa." It can be playful and harmless, or it can be the reason your friend group has a monthly "mag-usap tayo" session. The word has a negative connotation, especially when used for women, but is being reclaimed by some to mean someone who is just confident and expressive with their affection.