This is the verb for when you're playing darts, basketball, or... throwing shade. "Patamain mo sa bullseye!" (Hit the bullseye!). But it's also used for "parinig" or subtle insults. When someone posts a vague "hugot" line on Facebook that's obviously for you, they're trying to `patamain` you. It's about making sure your shot, whether a ball or a word, hits its intended target.