This is the official, full name for the Santacruzan, the grandest beauty pageant-slash-religious procession of the year. It's the highlight of May, where the most beautiful ladies of the barangay get to be "Reyna Elena" for a night, walking under a fancy arc with their equally fancy escort. It's a celebration of finding the Holy Cross, but for many, it's also about finding the perfect gown and makeup artist.